- Art Direction
- Branding
- Creative Direction
- Design
For years, JBL and Martin Garrix have shared a love for music that doesn’t just play, it moves people, uniting them in a rhythm that turns fleeting moments into unforgettable experiences. From festival main-stages to intimate afterparties, their collaboration has been about more than just sound; it’s been about connection.
But something was missing: Fans across social media weren’t just listening; they were asking. “When do we get a product collab?” They wanted something they could hold, something they could take anywhere, a piece of that experience they could own. That’s when JBL and Martin knew: it was time to bring the sound to life.
Designing the custom Flip6
The JBL Flip 6 was the perfect match, portable, powerful, built for the moment. But this version had to be different. It needed to feel as electrifying as a bass drop, as immersive as a festival crowd.
Every detail was crafted with that energy in mind:
- A bold 3D +/x logo, Martin’s signature, now textured in a way you can see and feel, like the vibration of bass through your chest.
- A sleek, monochrome base, a tribute to Martin’s signature aesthetic, contrasted with JBL’s legendary orange pop.
- A design that breathes with the music, lighting and textures that shift with the moment, turning a speaker into a signature experience.
Flip the Moment, From the first sketch to the final product, the goal was clear: every time a fan picks up this speaker, they should feel the energy of a live show.
As soon as the beat hits, everything else fades away. The crowd roars. The lights flash. The moment flips.
Now, that feeling is in your hands.
The JBL x Martin Garrix Flip 6 isn’t just a speaker, it’s a reminder of every song, every drop, every unforgettable night. And for those who have been there through it all, it’s a way to keep the music going.
the moment is yours. Flip it.
